Privacy Policy

Updated October 22, 2026

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How this policy applies to you

This Privacy Policy explains how PicnicHealth handles your personal information when you access the Platform and/or use the Service. Terms not defined in this Privacy Policy are defined in the PicnicHealth Terms of Use, and this Privacy Policy is incorporated into the Terms of Use.

We collect information from you on our Platform, in email, text and other electronic messages, and when you interact with advertisements or third party services that link to this Privacy Policy. This Policy does not apply to information collected offline or through any other website. You should not use the Service and you may not accept this Policy if you are not of a legal age to form a binding contract with PicnicHealth. By accessing the PicnicHealth Platform you agree to this Policy. If you do not agree to any of the terms in this Privacy Policy, you should not access the Platform or use the Service.

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Your privacy is not for sale

Simply put, we do not and will not use your personal information for any reason, other than as described in this Privacy Policy. PicnicHealth uses and discloses your personal information only as follows:

  • to provide the Service;
  • to analyze site or mobile app usage and improve the Service;
  • for internal administration;
  • to deliver to you any administrative notices, health alerts and communications relevant to your use of the Service;
  • to fulfill your requests for certain products and services;
  • to use artificial intelligence to operate and improve the Service, and to power features that help you navigate and understand your health information;
  • for market research, project planning, troubleshooting problems, detecting and protecting against error, fraud or other criminal activity;
  • to third-party contractors that provide services to PicnicHealth and are bound by these same privacy restrictions;
  • to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;
  • to contact you in response to a request;
  • to a buyer or successor in the event of a merger or acquisition;
  • to comply with a court order, law or legal process;
  • to enforce PicnicHealth’s Terms of Use;
  • to protect the security and integrity of our information systems;
  • if we reasonably believe that disclosure is necessary or appropriate to protect the rights, property or safety of PicnicHealth or others;
  • for another purpose disclosed by us when you provide the information;
  • for any other purposes with your consent;
  • and as otherwise set forth in this Privacy Policy.

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We limit the collection and use of personal information

Certain areas and features of PicnicHealth.com are available to you without registration or the need to provide to us any information. However, other features of the Platform or the Service may require registration, which involves provision to PicnicHealth of an email address, a password and a username (collectively the “Registration Information”).

We collect personal information about you from you directly when you fill out forms on the Site and certain details automatically when you navigate through our Platform. This personal information includes identifying information such as name, address, email address, phone number, or fax number.

From time to time we may request other personal information to provide you with other benefits of the Service. In all such instances, you will be given the opportunity to provide or to decline to provide that information, and it will be used only for the stated purpose. PicnicHealth may de-identify your personal information and disclose such de-identified data only in a non-personally identifiable manner to:

  • Organizations approved by PicnicHealth that conduct research into health or work to improve health; and
  • Users of the Service for purposes of comparison of their personal health situation relative to the broader community.

We may disclose information de-identified in accordance with applicable law. We do not attempt to re-identify such information, except as permitted by law. Access to your Registration Information and any other personal information you provide is strictly restricted and used in accordance with specific internal procedures and safeguards governing access, in order to operate, develop or improve the Service. Approved organizations are selected in accordance with our security policies and practices and are bound by confidentiality obligations. Individuals may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

We may share your data with third-party vendors, service providers, contractors, or agents (“third parties”) who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information.

We may also share your information:

  • As directed by you or with your consent;
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by us about the users of the Platform or the Service is among the assets transferred;
  • To enforce any agreement, including any applicable terms of service;
  • To establish or exercise our right to defend against legal claims;
  • To government authorities, including law enforcement, courts, and agencies, only where we are legally compelled by valid and enforceable legal process. In that event, we will: (a) require valid legal process, such as a court order, court-ordered warrant, or subpoena, and decline voluntary or informal requests; (b) evaluate each request and object to or seek to narrow any request that is overbroad, improper, or not legally required; (c) disclose only the minimum information necessary to comply; and (d) where the law permits, notify you before disclosing so you can challenge the request yourself.
  • If we reasonably believe disclosure is necessary or appropriate to protect the rights, property, or safety of PicnicHealth or others.

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Payment information

When you make a payment on our Site, you may be taken to the website of one of our third-party service providers. Please see our Terms of Use to learn more.

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Changes to your registration information

If your Registration Information changes during your subscription to PicnicHealth, we encourage you to promptly update it via the Service.

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Use of online or mobile app session information

When you visit PicnicHealth.com, we may collect technical and navigational information, such as computer browser type, Internet protocol address, pages visited, and average time spent on our Site. When you access the Service by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device’s unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data. This information may contain personal data and may be used, for example, to alert you to software compatibility issues, or it may be analyzed to improve our Web design and functionality.

In addition to usage data described above, “Cookies” are alphanumeric identifiers in the form of text files that are inserted and stored by your Web browser on your computer’s hard drive. Like most websites, PicnicHealth uses these technologies to run the site, keep it secure, remember your preferences, and understand how the site is used so we can improve it. The cookies we use fall into a few categories:

  • Essential cookies that are needed to operate the site, sign you in, and keep your session secure;
  • Preference cookies that remember your settings and choices; and
  • Analytics cookies that help us understand how visitors find and use the site so we can improve it and reach patients appropriately.

Some cookies and similar technologies on our site are provided by third parties, including analytics and advertising partners, and may be used to measure and improve our advertising. Where these partners act as our service providers, they may use the information only to provide services to us. California residents can learn more about, and opt out of, "sharing" of personal information in the Notice to California Residents below. You can manage or turn off non-essential cookies at any time through your browser settings or through the cookie preferences tool on our site. For the current list of cookies we use and to update your choices, please visit our cookie policy. If you turn off certain cookies, some features of the site may not work as intended.

We also may use automated data collection technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Some web browsers permit you to broadcast a signal to websites and online services indicating a preference that they “do not track” your online activities. At this time, we do not honor such signals, and we do not modify what information we collect or how we use that information based upon whether such a signal is broadcast or received by us.

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Third-party websites

Our Platform may contain links or references to other websites outside of our control. Please be aware that this Privacy Policy does not apply to third-party websites. PicnicHealth does not control and is not responsible for what third parties do with your personal information. Please exercise caution and consult the privacy policies posted on each third-party website for further information.

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PicnicHealth Blog

If you comment on the blog on our Site, you should be aware that any information you submit there can be read, collected or used by other users and could be used to send you unsolicited messages. We are not responsible for the personal information you choose to submit through this forum.

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Data retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

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Use of artificial intelligence

We use artificial intelligence to operate our Service, including to help collect, organize, and label your records and to guide our customer support. Artificial intelligence is also used to power optional features that help you understand and navigate your health. You can turn these optional features off anytime in your settings, which won’t affect your records or the rest of the Service.

Artificial intelligence also may be used to support or generate communications we send to you by phone, text message, or email; please see our Terms of Use’s TCPA Communications Policy for details on the consent, disclosure, and opt-out rights that apply to those communications.

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Deleting your data

Your data is yours. You can request to remove it anytime you want. Unless we are required to maintain your data for legal or study purposes, when you request us to delete your account for the Service, your personal information will be permanently expunged from our primary production servers and further access to your account will not be possible. You can contact us at privacy@picnichealth.com if you would like to delete your personal information.

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Email communications from us

From time to time we may provide our registered customers with email alerts or email newsletters. You have the ability to opt-out of receiving our promotional emails and to terminate a newsletter subscriptions by following the instructions in the emails to unsubscribe. Opting out in this manner will not end transmission of service-related emails, such as email alerts concerning your records or use of the Service.

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Your data security is a top priority

We protect your personal data through a combination of controls and best practices, however no data protection procedures are ever completely secure. Your transmission of your personal information to us is done entirely at your own risk.

We use a combination of firewall barriers, encryption techniques and authentication procedures, among others, to maintain the security of your online session and to protect PicnicHealth accounts and systems from unauthorized access.

When you register for the Service, PicnicHealth.com requires a password from you for your privacy and security. You should maintain the confidentiality of your password. PicnicHealth transmits information such as your Registration Information for PicnicHealth.com or other portal credentials securely.

Our servers are maintained in a facility that is protected by industry best practices and commercially reasonable security precautions.

Our databases are protected from general employee access both physically and logically. We encrypt your Service password so that your password cannot be recovered, even by us. All backup drives and tapes also are encrypted. We enforce physical access controls to our buildings.

No employee may put any sensitive content on any insecure machine (i.e., nothing can be taken from the database and put on an insecure laptop).

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Our service ensures secure communications with encryption

Anytime you submit your Login ID and Password, these communications between your computer and PicnicHealth.com are encrypted. This enables client and server applications to communicate in a way that is designed to prevent eavesdropping, tampering and message forgery.

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Children under the age of 18

Our Platform and Services are not intended for use by children under the age of 18 without parental consent. If you are under the age of 18, your parent or legal guardian must create your account, submit your personal information, and agree to this Privacy Policy on your behalf.

Your parent or guardian may review your personal information, direct us to delete it, and refuse to allow further collection or use of your personal information. Please note that deleting or refusing to allow collection of your personal information will prevent us from providing the Services.

If we learn that we have collected personal information from a minor under the age of 18 without verification of consent from a parent or guardian, we will delete that information. If you believe that we have impermissibly collected personal information from or about a minor under the age of 18, or if your parent or legal guardian wishes to review your personal information, please contact us at privacy@picnichealth.com.

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Notice to California Residents

This section applies to residents of California and supplements the rest of this Privacy Policy. It does not apply to protected health information handled under HIPAA, or to information collected for clinical research that is exempt under California law. Terms used here have the meanings given in the California Consumer Privacy Act, as amended (the “CCPA”).

Personal information we collect. In the past 12 months, we have collected the following categories of personal information:

  • identifiers (such as name, address, email, phone number, and device ID)
  • customer records
  • characteristics of protected classifications
  • commercial information
  • internet or other electronic network activity
  • geolocation data
  • audio and visual information
  • sensitive personal information, including health information, account log-in credentials, and government identification you provide to verify your identity (such as the last 4 digits of your Social Security number or a photo of your ID)

We collect this information from you, from your devices, from the health care providers and other Disclosing Entities you authorize, and from service providers that help us verify your identity and locate your records, such as identity verification providers. We use it for the purposes described in "PicnicHealth uses and discloses your personal information only as follows" above.

Disclosures, sales, and sharing. We disclose personal information to service providers and contractors for business purposes, as described above. We do not sell personal information for money. Like many websites, we allow certain advertising partners to collect identifiers and internet activity through cookies and similar technologies on our site, which may be considered a "sale" or "sharing" under the CCPA. You can opt out as described below. We do not knowingly sell or share the personal information of consumers under 16.

Sensitive personal information. We use sensitive personal information only for purposes permitted by the CCPA, such as providing the Service you request. 

Your rights. You may request to:

  1. know what personal information we have collected about you, and access it
  2. delete it
  3. correct it
  4. opt out of the sale or sharing of your personal information
  5. limit our use of sensitive personal information, where applicable

We will not discriminate against you for exercising these rights.

How to submit a request. Email privacy@picnichealth.com or call 415-680-3085. To opt out of sale or sharing, use our “Your Privacy Choices” link. We also treat a Global Privacy Control signal as a valid opt-out request for that browser or device. We will verify your identity before acting on a request. An authorized agent may submit a request for you with your signed permission.

Retention. We keep each category of personal information for as long as needed for the purposes described in this policy taking into account the nature of the information, the duration of your account or study participation, and our legal, regulatory, and research obligations.

Other California rights. Residents of the State of California have the right to request from certain businesses with whom the California resident has an established business relationship a list of all third parties to which the business, during the immediately preceding calendar year, has disclosed certain personally identifiable information for direct marketing purposes. We are only required to respond to a customer request once during any calendar year. To obtain this information, you should send a written request to privacy@picnichealth.com with the subject heading “California Privacy Rights.” In your request, please attest to the fact that you are a California resident and provide a current California address for our response. Please be aware that not all information sharing is covered by the California Privacy Rights requirements and only information on covered sharing will be included in our response.

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We post updates on our website whenever there is a change to our privacy and security policy.

We update this Privacy Policy periodically. The revision date appears at the top of the Policy. Changes take effect immediately upon posting. Your continued use of the Platform and the Services will be deemed to be your agreement that your personal information may be used in accordance with any changes. If you do not agree with the changes, then you should stop using the Platform and the Services and notify us that you do not want your personal information used in accordance with the changes.

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What additional information do I need if I am located in the European Economic Area (EEA), Switzerland or the United Kingdom (UK)?

In addition to the disclosures made elsewhere in the Privacy Policy regarding our privacy practices, in some regions, such as the EEA, Switzerland or the UK, you have certain rights under applicable data protection laws. Our legal basis for collecting data in these regions can vary dependent on the nature of the information and the purpose for which we collect. This applies to the ‘personal data’, as defined under applicable data protection laws, of natural persons located in the EEA, Switzerland and the UK. Any terms not defined herein have the meaning ascribed to them elsewhere in the Privacy Policy or, if not defined the Privacy Policy, in applicable data protection laws.

The General Data Protection Regulation (GDPR) requires us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information: We may process your information if you have given us permission (i.e., consent) to use your personal information for a specific purpose. You can withdraw your consent at any time. We may process your personal information when we believe it is necessary to fulfill our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person. In addition, we may process your personal information for the purpose of the legitimate interests pursued by us, or by a third party, per the provisions of the applicable data protection law ensuring your interests and fundamental rights are always protected.

Our servers are located in the United States. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information in the United States or other countries. If you are a resident in the EEA, Switzerland or the UK, then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. However, we will take all necessary measures to protect your personal information in accordance with this privacy notice and applicable law. Any transfer of your personal data outside of your home region is pursuant to applicable data protection laws. We have implemented measures to protect your personal information, including by using the European Commission’s Standard Contractual Clauses for transfers of personal information between us and our third-party providers. These clauses require all recipients to protect all personal information that they process originating from the EEA, Switzerland and the UK in accordance with European data protection laws and regulations.

You have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details provided below. We will consider and act upon any request in accordance with applicable data protection laws.

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to the Member State data protection authority or UK data protection authority. If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

In the case of processing of special categories of personal information, per the definition in applicable data protection law, your consent is our lawful basis for processing. If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided below. However, please note that this will not affect the lawfulness of the processing before its withdrawal nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

If you are located in the EEA, Switzerland or UK, the “data controller” of your personal information is PicnicHealth. To contact PicnicHealth’s DPO, please contact privacy@picnichealth.com. PicnicHealth has appointed GDPR Local Ltd to be its representative in the UK. Contact details are GDPR Local Ltd, Adam Brogden, contact@gdprlocal.com, +441 772 217 800, 1st Floor Front Suite 27-29 North Street, Brighton England BN11EB. In the EU, PicnicHealth has appointed Instant EU GDPR Representative Ltd to be its representative. Contact details are Instant EU GDPR Representative Ltd, Adam Brogden, contact@gdprlocal.com, +353 15 549 700, Office 2, 12A Lower Main Street, Lucan Co, Dublin, K78 X5P8, Ireland.

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What additional information do I need if I am located in Australia?

This section provides supplementary information for individuals located in Australia who engage with PicnicHealth or our Services. This section is to be read in conjunction with the remainder of our Privacy Policy. PicnicHealth adheres to the principles of the Privacy Act 1988 and other applicable Australian data protection laws. Any terms not defined herein have the meaning ascribed to them elsewhere in the Privacy Policy or, if not defined the Privacy Policy, in applicable data protection laws. If you interact with us, or our Services, your personal data will be stored in accordance with applicable data regulation, we implement and maintain the highest levels of data security measures to protect your personal data. PicnicHealth may store your personal data outside of Australia, in the United States, for processing. We will take all necessary measures to protect your personal information in accordance with this privacy notice and applicable law. Any transfer of your personal data outside of your home region is pursuant to applicable data protection laws. You have the right not to submit personal information to us (other than data required by law) however this will reduce your ability to participate in all aspects of PicnicHealth, and its Services. If you have any questions or concerns about our privacy policy or our compliance with Australian data regulations, please contact our DPO at privacy@picnichealth.com. You also have the right to complain to the Office of the Australian Information Commissioner if you have any concerns with how we manage your personal data.

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What additional information do I need if I am located in Canada?

This section provides supplementary information for individuals located in Canada who engage with PicnicHealth or our Services. This section is to be read in conjunction with the remainder of our Privacy Policy. We adhere to the Canadian Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian data protection laws. Any terms not defined herein have the meaning ascribed to them elsewhere in the Privacy Policy or, if not defined the Privacy Policy, in applicable data protection laws. We may process your personal information if you have given us specific permission (i.e. express consent or implied consent) to use your personal information for engagement, or Services, by PicnicHealth. You can withdraw your consent at any time. In exceptional circumstances, we may be legally permitted under applicable law to process your personal information without your consent, including, for example, but not limited to, if disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records and for investigations and fraud detection and prevention. If you have any questions or concerns about our privacy policy or our compliance with Canadian data regulations, please contact our DPO at privacy@picnichealth.com.

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Note to visitors outside the US, UK, EEA, Australia and Canada

PicnicHealth, and its Services, are intended for use in the US, UK, EEA, Switzerland, Australia and Canada only. We do not knowingly collect personal information about individuals residing outside the above territories. If you believe that we have collected or processed personal information about any individuals residing outside the US, UK, EEA, Switzerland, Australia or Canada, please contact us immediately at privacy@picnichealth.com with the subject heading ‘Region’. If you visit our Platform or contact us from outside the above territories, please note that your personal information shared, or that we automatically collect, may be transferred to the US. Should you use our Platform or submit information through our Platform, you are authorizing explicitly the transfer and processing of any personal data in accordance with US law.

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Contact us if you have any questions or concerns

If you have questions, comments, concerns or feedback regarding this Privacy Policy or any other privacy or security concern, contact us at:

PicnicHealth

1300 Clay St,

Suite 600A,

Oakland, CA 94612

Telephone: (415)-801-0572

Email: help@picnichealth.com

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